Tomáš Kubíček
Partner
You have a lot of data kept in different places and that you must edit manually. You base your strategy more on impressions and estimates because you don't have enough hard data. Data analytics lets you process and analyse large amounts of data, put them into context, and look for clues in certain trends and patterns of behaviour to predict future developments. You get what you need to make the right decision together, clearly and in real time.